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Đề Thi Trắc Nghiệm Marketing 402 English Phần 1 - Học Viện Tài Chính (Miễn Phí, Có Đáp Án)

Ôn tập hiệu quả với đề thi trắc nghiệm Marketing 402 phần 1 từ Học viện Tài chính. Đề thi tập trung vào các khái niệm và chiến lược cơ bản trong marketing, bao gồm phân tích thị trường, chiến lược sản phẩm, và quản lý thương hiệu. Đáp án chi tiết giúp sinh viên củng cố kiến thức và chuẩn bị tốt nhất cho kỳ thi.

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Số câu hỏi: 40 câuSố mã đề: 1 đềThời gian: 1 giờ

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Câu 1: 0.25 điểm
A sales organization subdivided by marketing channel is focused on?
A.  
Product features
B.  
Customer demographics
C.  
Distribution methods
D.  
Pricing strategies
Câu 2: 0.25 điểm
A sales organization subdivided by geographic region is primarily focused on which aspect?
A.  
Standardizing product features
B.  
Catering to local market needs
C.  
Reducing operational costs
D.  
Centralizing sales strategies
Câu 3: 0.25 điểm
Which of the following best describes the concept of 'sales force automation'?
A.  
Enhancing interpersonal skills of sales personnel
B.  
Utilizing software to streamline sales tasks
C.  
Increasing the number of sales staff
D.  
Automating customer feedback collection
Câu 4: 0.25 điểm
Which strategy is vital for developing long-term customer relationships?
A.  
Aggressive pricing
B.  
Frequent product changes
C.  
Consistent customer service
D.  
Limited-time offers
Câu 5: 0.25 điểm
During sales training, what is emphasized as crucial for closing deals?
A.  
Product knowledge
B.  
Aggressive negotiation
C.  
Inventory management
D.  
Technical skills
Câu 6: 0.25 điểm
Effective sales executives are expected to excel in which area?
A.  
Product innovation
B.  
Customer satisfaction
C.  
Employee training
D.  
Operational efficiency
Câu 7: 0.25 điểm
How does CRM software affect customer retention?
A.  
By simplifying product returns
B.  
By personalizing customer interactions
C.  
By decreasing customer service response times
D.  
By reducing the cost of services
Câu 8: 0.25 điểm
How does CRM software primarily help sales management?
A.  
By reducing product prices
B.  
By managing customer relationships
C.  
By increasing advertisement reach
D.  
By automating production processes
Câu 9: 0.25 điểm
How does sales forecasting impact business planning?
A.  
It dictates marketing budgets.
B.  
It influences inventory levels.
C.  
It sets customer service standards.
D.  
It adjusts employee benefits.
Câu 10: 0.25 điểm
How does strategic sales training impact long-term business growth?
A.  
It has no significant impact
B.  
It reduces the need for marketing
C.  
It equips sales teams with skills to drive sustainable growth
D.  
It focuses only on short-term gains
Câu 11: 0.25 điểm
How is 'cultural fit' assessed during the recruitment of sales personnel?
A.  
Through technical skill tests
B.  
Via personality assessments
C.  
Based on previous sales records
D.  
Through peer-reviewed publications
Câu 12: 0.25 điểm
In sales personnel management, what is a key indicator of a well-managed team?
A.  
High sales volume per employee
B.  
Low operational costs
C.  
Minimal use of CRM systems
D.  
Frequent team meetings
Câu 13: 0.25 điểm
In sales, the acronym AIDAS stands for what sequence of customer engagement?
A.  
Awareness, Interest, Decision, Action, Satisfaction
B.  
Attention, Interest, Desire, Action, Satisfaction
C.  
Assessment, Interest, Decision, Action, Satisfaction
D.  
Awareness, Intuition, Decision, Action, Satisfaction
Câu 14: 0.25 điểm
In the context of advanced sales techniques, what is 'consultative selling' primarily focused on?
A.  
Closing sales quickly
B.  
Understanding and meeting customer needs
C.  
Offering discounts and promotions
D.  
Demonstrating product features
Câu 15: 0.25 điểm
In the context of sales management, what does the term 'sales force automation' primarily refer to?
A.  
Automatic data processing
B.  
Use of AI to manage teams
C.  
Automation of sales tasks through software
D.  
Automated feedback systems
Câu 16: 0.25 điểm
In the context of sales personnel management, what does 'performance coaching' entail?
A.  
Providing minimal guidance
B.  
Focusing on punitive measures for mistakes
C.  
Offering tailored advice and support for skill enhancement
D.  
Ignoring individual performance issues
Câu 17: 0.25 điểm
In the recruitment process, what aspect is crucial for selecting sales personnel?
A.  
Candidates' preference for teamwork
B.  
Candidates' past job duration
C.  
Candidates' alignment with sales goals
D.  
Candidates' geographical location
Câu 18: 0.25 điểm
In which scenario is upselling most effective?
A.  
When a customer is dissatisfied
B.  
During the initial contact
C.  
After establishing customer trust
D.  
When launching a new product
Câu 19: 0.25 điểm
Personal selling objectives are directly tied to what?
A.  
Employee satisfaction
B.  
Sales volume objectives
C.  
Product development cycles
D.  
Advertising strategies
Câu 20: 0.25 điểm
The correlation between sales efforts and sales outcomes can be visualized using what?
A.  
Pie chart
B.  
Line graph
C.  
Bar chart
D.  
Line of best fit
Câu 21: 0.25 điểm
The primary goal of formulating personal-selling strategies is to?
A.  
Reduce costs
B.  
Enhance public relations
C.  
Increase sales effectiveness
D.  
Expand product lines
Câu 22: 0.25 điểm
The process of addressing customer concerns occurs at which stage of the sales process?
A.  
After closing the sale
B.  
Before identifying potential customers
C.  
During the presentation
D.  
While building the relationship
Câu 23: 0.25 điểm
The sales department with line authority subdivided geographically is designed to?
A.  
Manage costs more effectively
B.  
Address regional market needs
C.  
Simplify product distribution
D.  
Enhance corporate governance
Câu 24: 0.25 điểm
Trainings that are conducted in home offices are referred to as?
A.  
Short programs
B.  
Centralized programs
C.  
Decentralized programs
D.  
Advance assignments
Câu 25: 0.25 điểm
What advanced method is used in sales training to simulate real-life selling situations?
A.  
Textbook reading
B.  
Online quizzes
C.  
Virtual reality simulations
D.  
Standardized tests
Câu 26: 0.25 điểm
What advanced sales technique involves understanding customer's hidden needs?
A.  
Transactional selling
B.  
Consultative selling
C.  
Pressure selling
D.  
Scripted selling
Câu 27: 0.25 điểm
What does 'line authority' in a sales organization context imply?
A.  
Responsibility for cost control
B.  
Authority to make sales-related decisions
C.  
Duty to report to the corporate headquarters
D.  
Obligation to follow strict sales protocols
Câu 28: 0.25 điểm
What does AIDAS stand for in sales management?
A.  
Attention, Interest, Desire, Action, Satisfaction
B.  
Attention, Intelligence, Desire, Action, Support
C.  
Assessment, Interest, Determination, Action, Satisfaction
D.  
Awareness, Interest, Decision, Action, Satisfaction
Câu 29: 0.25 điểm
What does CRM stand for?
A.  
Customer Retention Metrics
B.  
Customer Relationship Management
C.  
Corporate Resource Management
D.  
Creative Resource Methods
Câu 30: 0.25 điểm
What does effective sales personnel management aim to improve?
A.  
Inventory systems
B.  
Employee satisfaction
C.  
Customer loyalty
D.  
Sales performance
Câu 31: 0.25 điểm
What does the 'S' in AIDAS stand for?
A.  
Support
B.  
Satisfaction
C.  
Service
D.  
Solution
Câu 32: 0.25 điểm
What factor is crucial for the success of team-based selling?
A.  
Individual sales targets
B.  
Collaborative skills among team members
C.  
Competitive incentives
D.  
Autonomous decision-making
Câu 33: 0.25 điểm
What factor is crucial for the success of team-based selling?
A.  
Individual sales targets
B.  
Collaborative skills among team members
C.  
Competitive incentives
D.  
Autonomous decision-making
Câu 34: 0.25 điểm
What innovative approach is gaining popularity in sales training for complex products?
A.  
Memorization of product specifications
B.  
Use of augmented reality tools
C.  
Relying solely on printed manuals
D.  
Frequent product updates without training
Câu 35: 0.25 điểm
What is a common indicator of customer satisfaction in sales?
A.  
Number of returned products
B.  
Speed of delivery
C.  
Customer feedback scores
D.  
Frequency of product updates
Câu 36: 0.25 điểm
What is a critical factor for success in team-based selling?
A.  
Individual competitiveness
B.  
Technological superiority
C.  
Collaborative skills
D.  
Geographic diversity
Câu 37: 0.25 điểm
What is a key benefit of building relationships in sales?
A.  
Reducing production costs
B.  
Increasing sales volume
C.  
Decreasing marketing needs
D.  
Shortening the product lifecycle
Câu 38: 0.25 điểm
What is a key focus of recruitment in sales?
A.  
Finding the most experienced candidates
B.  
Identifying candidates with specific educational backgrounds
C.  
Selecting candidates who fit the company culture
D.  
Hiring the cheapest candidates
Câu 39: 0.25 điểm
What is a key outcome of effective sales leadership?
A.  
Increased product quality
B.  
Higher customer service ratings
C.  
Enhanced team cohesion
D.  
Reduced marketing expenses
Câu 40: 0.25 điểm
What is a primary advantage of having a line and staff sales department organization?
A.  
It simplifies decision-making
B.  
It offers specialized support alongside primary sales functions
C.  
It reduces operational costs
D.  
It centralizes the sales function

 

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